Design Thinking

I am reading Change By Design by Tim Brown, and it is really making me rethink my role as a designer. Let me tell you about Tim Brown: He's a smart dude. Basically he argues that designers (renamed design thinkers) should be a part of every major move within a company of any size. Further, that all decisions should be made by carefully selected teams who include experts in multiple fields. This sort of thinking is representative of a major shift in our industry and I am trying desperately to get my head around it. I would compair the book more closely to Plato's Republic than other works I am reading about contemporary design practice.

My only complaint is that I can't quite figure out how to do what they do at Ideo. I am not done with the book yet, so I hope that by the end I will have gained a buddha like aura of enlightenment.

Unrelated visual reference:

Halloween in Kent is a sight to behold. Thousands and thousands of people 

flood the streets and that was the biggest afro in town.  (I'm the guy in the 

devil mask and the $10 suit.)